It seems that this was nothing more than some messed up marketing ploy
Bedrocan have increased prices only months after they said their weed would be sold at $5 a gram. https://cannabislifenetwork.com/bedrocan-announces-price-raise-for-medical-patients/
“Bedrocan Canada’s production methods have been refined over two decades to maximize yield and eliminate genetic variance from harvest to harvest. Because of that we’re able to produce standardized varieties efficiently,” said Marc Wayne , President of Bedrocan Canada. “Now that our Toronto facility is operating at full capacity, we are in a position to offer lower prices to our clients, the vast majority of whom are paying out of pocket for their medication.”